Part of our ongoing series on careers in dentistry.  Charlotte Dentistry® encourages young people to consider the dental profession, and welcomes any questions you may have.

Hurray! You’ve started your new dental practice, and your shiny new office is open for business. You’re starting at a fairly empty appointment book.

It’s time to make sure your community knows you’re there and accepting NEW patients.

Actually, you should start thinking about this well before you open the doors to your practice. And it will take some significant effort on your part to make sure that people around your new business know about and what you do. It will also take some investment.

Every day, the average consumer is exposed to about 10,000 messages—ads, news reports, texts, phone calls, conversations, billboards, mailings, websites, etc.  On the average, we remember six.

Six.

So with all this clutter, it’s no wonder that you have to work to make sure peoples know about something new. Here are some ways to do that.

  • Get out and meet people. Go to chamber of commerce meetings, local business group lunches and other community events. Carry a stack of business cards, and let people know you’re starting a new practice. You’ll get people wishing you luck—and a few asking about how you might could help them.
  • Offer services for free to get started. This may include volunteering at community health fairs, or going to a large local employer and offering to help employees better understanding their dental insurance. You’ll get back more than you give.
  • Use low cost tools like public relations and social media. It doesn’t cost a lot to write a news release about your new practice for the local paper and to start a Facebook Page or blog. But it does make sure a lot of people know about you.
  • Be smart with signage; if your practice is on a busy street make sure you take advantage of it with professional attractive signage. People don’t think about a dentist every day; they usually only pay attention if they have a problem or it’s time for a checkup. Being visible when their awareness goes up is a good way to get a call for an appointment.
  • Make sure your website reflects the quality of your business.  More than 70% of initial meaningful contacts between a business and a new customer now come thru a website.
  • Invest in smart advertising.  It’s much easier to target advertising today, especially with online services and direct mail. Work with professionals to target key demographics for your practice.  You’ll save money while building business.

Are you a new dentist or considering a career in dentistry? Are you looking for sound business suggestions? Use the “Ask the Expert” feature of our website to get questions answered.

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